The 360 Experience

Advertising your company or product can be a daunting task. We have spoken before about the steps involved to be successful.  Everyone wants to be unique and have an ad like no one else’s. While emulating another is supposed to be the sincerest form of flattery, in marketing circles that simply does not work. To be remembered you must market your wares in a way that is memorable.

Business owners know how difficult it can be to market their products and services. Competition can be fierce. In setting up a direct marketing campaign it would not take much to dampen spirits when there is very little immediate response. Such is the power of marketing.

It never ceases to amaze me how many businesses still look at social media as something better relegated to bored teenagers. Businesses which ignore this marketing tool have surrounded themselves in a bubble of ignorance.

The average consumer is inundated with hundreds of marketing messages per day. It is impossible to remember each and every one of them. The messages that are recalled are the ones the public sees or hears about in multiple places. Even then it may not be enough.

Personalization: Remember as a child getting a letter in the mail addressed to just you? The thrill of reading your name on the envelope went down to your toes. The excitement that exuded outwards as you tore into the opening was almost palpable. See what was inside and what you were getting put a big grin on your face. 

According to Bob Bly, freelance copywriter and Internet marketing strategist, it is common knowledge that the word “free” is the most powerful and irresistible offer in direct marketing.

Remember playing show and tell as a kid? 

Branding a company is not always a straightforward process. Most businesses at inception concentrate on offering up the products or services they provide while staying profitable. Starting out small they will use a few direct marketing techniques such as direct mail, telemarketing, or website design. Over time with profit stability and company growth it is the point to take the next step and “brand” what the company is known for.

When starting a marketing campaign, it is crucial at the start to ascertain the one vital objective that is to be accomplished. Make sure all efforts are designed to achieve that objective. How do you do that? Test your marketing!

Marketing strategies and campaigns are somewhat boring as a whole. When a business wants to advertise they usually find some way to market their wares as to show the public what they are missing out on if they do not buy. Unless and until someone needs a company’s wares keeping a client or prospective client remembering you needs a strong marketing solution. That is where having fun comes into play.